Refreshed the brand of a global FinTech company with a bold new website design.
When:
Summer 2021
What:
UX Strategy and Design
About the Project
As one of the last projects I worked on at Elevated Third, I'm glad that I had such exciting new brand elements to work with while transforming the digital experience of this global fintech leader. By simplifying the content architecture and ensuring all pages had proper conversion points, we knew that visitors were able to find what they needed regardless of where they were landing on the site. By leaning into the dramatic new palette provided by the client, we were able to include eye catching headers and high contrast moment to call attention to key elements to make the experience stand out from their competitors.
VIEW THE SITE
Finalist as a ‘Leader of the Pack: Financial Services’ in the 2022 Acquia Engage Awards
58% increase in requests for gated media
19% increase in 'Contact Us' form fills
The homepage redesign had to be bold, so we pulled out all the stops with animated background elements, dynamic graphics and stylized photos.
Above is a 'Solution Category' template, one of the many page layouts available to content editors with some content direction for best pacing.
Given the timing of the redesign, we knew Finastra would need a suite of layouts available to host a variety of virtual events and gated content.
An example of one of the hybrid in-person and virtual event landing pages, with info regarding courses, speakers, schedule and registration form.
Here are some earlier design directions that I pitched based on the latest palette changes.
Experiments with the new brand gradients and textures, helping to inform our final direction.
Getting closer to our final direction, introducing brand elements like the ribbon and bicycle.
