Provided a clean new aesthetic for an environmental waste treatment provider, with a focus on conversion.
When:
Fall 2020
What:
UX Strategy and Design
About the Project
After undergoing a significant rebrand, Clean Earth was ready for a new website that could produce leads and continue to grow the business. Clean Earth is one of the largest specialty waste companies in the US, operating a network of hazardous waste treatment, storage and disposal facilities. The goal I had in mind while redesigning the website was to break up the walls of text on their previous site into more digestible categories and sections. Matching this with a lightweight color scheme and their rich brand photography made it a success!
VIEW THE SITE
Winner of the 2021 Acquia Engage Award in the "Best ROI" category
24% increase in page views
70% increase in pricing quote requests
The homepage, featuring multiple gateways to the categories of services provided- also spotlighting great company photos!
A big focus of the project was reorganizing their old navigation into new more identifiable industries and materials serviced.
An example of an industry hub page, a jump-off point for more discrete services.
A service detail page, with customizable components powered by Drupal.
A location search and respective detail pages were crucial for local delivery logistics.
