Contributed to the global website redesign for the leading Learning Management System provider.
When:
Summer 2020
What:
UX Strategy and Design
About the Project
As remote learning boomed in 2020, I worked with the team at Elevated Third to rethink the way that Instructure would market their LMS system worldwide with a freshly designed lead-gen platform. The Canvas products are used by educators and students of all levels, so it was important to differentiate them via “audience” and “need” pages with distinct themes to help tell them apart. Being an international site, it was definitely an interesting challenge designing for multiple languages in the same layouts- solved with some clever dynamic font resizing tricks and content writing guidance provided to the client team.
VIEW THE SITE
Over 70 countries access Instructure products via the website we designed!
23% Increase in conversion rate for demos.
42% drop in bounce rate.
The overarching Instructure homepage needed to tell the story of the company and also offer a gateway into their flagship product.
Above are some examples of different audience themes (top is Higher Ed, bottom is K-12) which inform the colors and imagery used throughout.
With conferences going digital through 2021, I designed some reusable event microsite templates for Instructure to get the word out.
These microsites were also designed to be accessible after the event was over for on-demand viewing of the panel recordings.
Earlier in the process, starting with some lo-fi wireframes to lay out the content structure.
A first draft of the visual design, can start to see some of the distinct audience styles forming.
Dialed back the playful illustrations and added more iconography in the final direction I pitched.
